Some examples include a date function and a 12-hour register. The popularity of the Carrera quickly inspired the brand to begin designing additional variations with new features. As Jack Heuer had hoped, it was an instant hit. The original Carrera featured a simple, straightforward design. The name was inspired by the famous Carrera Panamericana, a border to border race on the open roads in Mexico. They started with the relaunch of the Autavia, but he still felt that the brand needed to offer something new.Ī year later in 1963, the Carrera was born. As his first order of business, he believed that the brand needed to re-evaluate its range of chronographs. Jack Heuer, the great grandson of the brand’s founder, Eduard Heuer, had just taken over the company. In 1962, the Heuer brand was going through an important transition.
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